Using the platform of ‘better together,’ I was tasked with creating a tailored branding system that targets partners (accountants and bookkeepers). We needed to make sure the branding system fitted comfortably within the wider Xero branding, yet felt different, fresh and unique to partners. Leveraging off the already-used darker partner blue, I introduced the exclusive use of yellow mnemonics to show the ‘magic’ that happens when we work together (product, partners and clients). Overall I designed the look to be slightly more corporate than the master brand, with a preference for #human depictions of partners and clients.