Helping small businesses make confident decisions.
The Sauce is a first-of-its-kind digital tool helping small business owners understand their customers through anonymised transaction data. I led the end-to-end UX and UI design, working with data scientists, developers and ANZ stakeholders.
➔ sauce.anz.co.nz
Making information quick to understand
Insights were organised around the questions business owners ask most—who are my customers, how are they spending, and what is changing in my market?
Initial wireframe – testing out how to structure content. Discovered navigation system is key.
Overview first. Detail when needed.
After exploring the content and workshops with ANZ to better understand small business needs we pivoted to ensuring key takeaways are surfaced first, with deeper information available as users explore.
Building a flexible, repeatable system
Working with ANZ’s digital agency, Dave Clark, and Dot’s developers, I used the existing component library and added reusable patterns where needed to support the product as it grew.
Designed for busy business owners.
Accessible, bite-sized insights help users understand the bigger picture quickly, while encouraging them to explore the detail.
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The Challenge
How can small business owners use consumer spend data to make informed decisions?