Trusted by teams building software, platforms, and products

I build brands and digital experiences that earn trust and help people.

I am a senior brand and digital designer working with software and service businesses to turn all sorts of problems into clear, human systems. My work sits at the intersection of brand, product, and storytelling: blending strategic thinking with craft and warmth.

  • 15+ years across brand, product, and digital design spanning in-house creative and design agencies
  • Extensive experience with data, platforms, and SaaS teams both in-house and within creative agencies
  • Known for blending strategy with joyful, human-centred design
  • Illustration and editorial experience applied to clear, engaging storytelling

Recent Experience

SENIOR DIGITAL DESIGNER AT DOT LOVES DATA
2023 – CURRENT

SENIOR DESIGNER AT XERO
2022 – 2023

SENIOR DESIGNER AT SCRATCH DESIGN
2018 – 2022

Portrait of Sandi MacKechnie with arms folded smiling at camera, wearing a striped t-shirt and denim jacket
SELECTED WORK