Product design insights tool
A first-of-its-kind digital tool designed in collaboration with data scientists, product managers, and developers to help SMB owners make data-driven growth decisions.
I conducted user research, journey mapping, low-fidelity sketching, prototyping, UX/UI design, and collaboration with data scientists, product managers, front- and back-end developers, and external stakeholders.
The Sauce by ANZ is a first-of-its-kind digital tool designed to help small-to-medium business owners make data-driven decisions for growth. Initially intended as an adaptation of an existing tool (Community Compass), early discovery revealed the need for a completely new solution tailored to business customers.
Empathise & Research
Collaborated with data scientists and stakeholders to explore what was technically possible and what business owners actually needed. Conducted user profile mapping and journey mapping workshops to understand different industries and business growth challenges.
Ideate
Identified SMB owners as the key users—entrepreneurs looking for insights to scale their businesses. Established the core product requirements by balancing data science capabilities with real user needs.
Collaborative Workshops
Facilitated cross-functional ideation sessions with data scientists, product managers, and external stakeholders to align on feasibility and impact. Defined user journeys and structured information to create a seamless experience.
Ideate & Prototype
Created low-fidelity sketches to explore different approaches before developing a full interactive prototype. Iterated based on internal testing and feedback from real SMB users.
Design & Refine
Refined design for all pages, and worked closely with external digital agency, Dave Clark, to ensure consistency with ANZ digital products. Worked closely with developers to solve edge cases as dynamic data was integrated. Developed a complete design system so that product can scale.
Made while at Dot Loves DataCreative director: Charlie Lee
Product designer: Sandi MacKechnie (me!)
With lots of smart people at Dot Loves Data and ANZ!