Xero's global theme in 2022 was 'fresh perspective'. We were tasked with ideating a concept for the annual report using 'fresh perspective' as a creative lens. We came up with the idea of 'openness' to help communicate deeper information to the market in order to represent the full value of Xero. Working with paper illustrators, we created vibrant visual metaphors to communicate 'openness' and 'fresh perspective'. My role included initial concepting, leading the design and layout and working with the art director, photographer, intermediate designer and paper artists.

This project is aFinalist in 2023 NZ Best Design Awards.