Creating a conference experience that brought Xero's promise of saving time to life.
The concept centred around a simple question: "What would you like to spend more time on?" I designed a calm, welcoming space anchored by an oversized interactive clock, encouraging attendees to physically engage with the idea before capturing and sharing their moment.
Visitors selected what they'd spend more time on by moving the clock hands before sharing their photo to social media.
The activation extended beyond the conference floor, encouraging attendees to continue the conversation online.
Let's talk.
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