👋 I'm Sandi MacKechnie, a design leader based in Wellington. ✏️

I'm a strategic digital designer with 14+ years of experience turning complex challenges into thoughtful, user-friendly designs. With a background in branding, digital platforms, and graphic design, I bring a well-rounded, creative approach to product design.

Featured Projects

Alzheimers New Zealand website on screen of a macbook pro, sitting on a wooden table with light shimmering on table and a potplant in the background

Alzheimers New ZealandHelping kiwis with dementia and their families navigate dementia, and get the support they need

2022 Xero Annual Report Cover

Xero 2022 Annual ReportCreating a fresh perspective for Xero's Annual Report as they transition to integrated reporting.

Other work

The Wellington Book cover

The Wellington BookIllustration / Book design

Xero Partner Branding on xero.com website

Xero Partner BrandingBranding / Art Direction

2023 PoolSafe Annual Report layout spreads

Poolsafe 2023 Annual ReportPublication Design

The NZ Book cover and spread showing illustration

The NZ BookIllustration / Book design

Xero FIFA Activation Stand

Xero FIFA Activation StandEvent Design

Moody Ales branding and illustration on cans

Moody AlesBranding / Packaging / Illustration

Barkers illustrations on packaging

Barker's of GeraldineIllustration

Hawke's Bay Farmers' Market commemorative book cover

Hawke's Bay Farmers' MarketIllustration / Book Design

Luminai video thumbnail image

LuminaiExplainer video